Die Neue Graphik/The New Graphic Art/Le Nouvel Art Graphique
Foundational tome on modern graphic design, tracing the field from its origins in the 19th century through the late 1950’s. Published in 1959 by Arthur Niggli in Switzerland with text in German, English, and French by Karl Gerstner and Markus Cutter. 8vo (9.25” x 9.5”), 248 pages, hardcover in cardboard slipcase with yellow printed title label on one side. With a preface and acknowledgements, introductory text and extensive commentary by the authors. One of the first books to introduce international audiences to the emerging “Swiss Style” alongside new American modern graphics; which many encountered for the first time. A personal point of view by the authors, published shortly after the founding of Gerstner + Kutter; one of Switzerland’s most successful and important advertising agencies. Meticulously designed by Karl Gerstner using a square format, three-column grid with a single type family (Univers). Heavily illustrated with 432 examples including 12 in full color, a detailed index of names and sections on trademarks, advertising, packaging, book jackets, posters and more. Binding weakened at the front, with second leaf detached; binding sound for rest of textblock. Cloth spine split at joints, not affecting structural integrity. Slightest bowing to lightly rubbed boards. Light rubbing to slipcase, with limited closed tears at opening. Provenance: the personal copy of internationally renowned designer Massimo Vignelli with his name and Milan address stamped on the inside front cover and Vignelli Associates stamped on both the front and rear inside covers. A nice association for this subject.
Foundational tome on modern graphic design, tracing the field from its origins in the 19th century through the late 1950’s. Published in 1959 by Arthur Niggli in Switzerland with text in German, English, and French by Karl Gerstner and Markus Cutter. 8vo (9.25” x 9.5”), 248 pages, hardcover in cardboard slipcase with yellow printed title label on one side. With a preface and acknowledgements, introductory text and extensive commentary by the authors. One of the first books to introduce international audiences to the emerging “Swiss Style” alongside new American modern graphics; which many encountered for the first time. A personal point of view by the authors, published shortly after the founding of Gerstner + Kutter; one of Switzerland’s most successful and important advertising agencies. Meticulously designed by Karl Gerstner using a square format, three-column grid with a single type family (Univers). Heavily illustrated with 432 examples including 12 in full color, a detailed index of names and sections on trademarks, advertising, packaging, book jackets, posters and more. Binding weakened at the front, with second leaf detached; binding sound for rest of textblock. Cloth spine split at joints, not affecting structural integrity. Slightest bowing to lightly rubbed boards. Light rubbing to slipcase, with limited closed tears at opening. Provenance: the personal copy of internationally renowned designer Massimo Vignelli with his name and Milan address stamped on the inside front cover and Vignelli Associates stamped on both the front and rear inside covers. A nice association for this subject.
Foundational tome on modern graphic design, tracing the field from its origins in the 19th century through the late 1950’s. Published in 1959 by Arthur Niggli in Switzerland with text in German, English, and French by Karl Gerstner and Markus Cutter. 8vo (9.25” x 9.5”), 248 pages, hardcover in cardboard slipcase with yellow printed title label on one side. With a preface and acknowledgements, introductory text and extensive commentary by the authors. One of the first books to introduce international audiences to the emerging “Swiss Style” alongside new American modern graphics; which many encountered for the first time. A personal point of view by the authors, published shortly after the founding of Gerstner + Kutter; one of Switzerland’s most successful and important advertising agencies. Meticulously designed by Karl Gerstner using a square format, three-column grid with a single type family (Univers). Heavily illustrated with 432 examples including 12 in full color, a detailed index of names and sections on trademarks, advertising, packaging, book jackets, posters and more. Binding weakened at the front, with second leaf detached; binding sound for rest of textblock. Cloth spine split at joints, not affecting structural integrity. Slightest bowing to lightly rubbed boards. Light rubbing to slipcase, with limited closed tears at opening. Provenance: the personal copy of internationally renowned designer Massimo Vignelli with his name and Milan address stamped on the inside front cover and Vignelli Associates stamped on both the front and rear inside covers. A nice association for this subject.
